The retail sector has special emphasis for us because of the potential for (ease of access) crimes due to the availability to cash for robbers and employees as well. Convenience stores for example often have lower salary employees running the till and that can lead to potential abuse from a variety of methods. With retail losses in the billions per year, having  hi- definition video capabilities can be the difference in success or failure for these industries. For larger chain accounts, the daily losses from internal theft constantly affects their bottom line profits. Minimizing this factor should be considered to reduce shrinkage to a small percentage at best. Methods used by retail to thwart theft and internal losses is varied and can combine video cameras, on staff support and barrier protection via smart -tag sensors at entrances. A typical retail outlet or C-Store generally rely on employees working their shift to spot theft or patterns by say (gang rings) that target certain products and certain industries. While this may work to some degree often the criminal, robber or thief has the advantage as they can act more discreetly, use various decoy methods and/or generally are better at their craft than the average retail worker is at detection.

>BELOW is a standard layout used by a typical C-store. Notice that at least 7 or more cameras are always present to provide coverage for certain product or other important areas. For standard CCTV systems because of lower resolution tied to DVR legacy platforms having so many cameras is very typical. For back room staff perhaps viewing on even a 21″ monitor attempting to identify theft viewing small (grid) display cameras is a difficult task even for professionals. It is not feasible for one person to track more that 2 to 3 activities at once let alone trying to see sometimes 16 cameras, all not hi-definition to boot. Studies conducted many times have concluded that the human eye is not effective in watching patterns cross a screen vertically and trying to ID potential theft or other activities while viewing tiny 320×240 pixel video images is not effective use of technology.



(typical retail setting) – Using standard CCTV technology to protect a store.  1,500-2,000 sq ft layout-   CIF recorded images generate lowest level  image detail, which require many cameras placed throughout location. In-effective for ‘live viewing’ remote (look-in) and requires heavy installation techniques using old legacy standards such as;  heavy coaxial wiring,  large power supplies and wasted energy. DVR unit in back room is a (closed system) outputting mainly poor (interlace based) video clips only suitable for a “general idea of the facts”

con store robbery-  click this link at left to SEE the ‘typical’ robbery clip.  this clip is from an actual robbery and clearly shows or not so clearly what has come to be expected from CCTV used throughout the United States, and daily via the news outlets. “grainy” video..

In sharp contrast, hi-definition IP based video is affordable for most convenience stores and other retailers when designed correctly using a combination of hemispheric (overview) cameras and other IP solutions. These solutions are not reliant on using a DVR, and can totally transform any business into a pro-active surveillance operation using our IP standards. To often we see serious crimes going unsolved such as (box store) kidnappings, and other serious ‘events’ caught on grainy surveillance video, when by the proper design and use of currently available technology lives can be saved and losses can be greatly reduced using systems designed on the ‘new standard’.

Below is an image from a retail location using just one camera to replace the many that would have been required, using the old system.  The business owner uses one camera to (overview) the entire store for activity by watching just one camera. Using just a few more cams in critical areas such as the register and outside the client can now positively ID the front entry, keep better track of store movements and even get email and other alerts on demand when not on location for certain activity.

<Overview camera- designed for observation of large open area video coverage. camera can be controlled via software, without camera moving for different viewing options all the while recording the full scene as shown..




<when more zoom detail is required the (till cam) provides all the image quality necessary to ID a robbery suspect, or other ‘event’. Using software we can now straighten out the image for front face views and play back video clips based on progressive IP formats and not analog DVR ‘grainy’ video.




retail clip near tillClick this link at left to view a short 10 second video clip from a store demonstration. Notice the night to day difference in image detail as compared to the ‘standard’ offerings in the surveillance world. 21st century technology must be utilized  using video standards designed for our mobile world as it is today.